One custom Digital Marketing Prize Package from Media Mechanics, valued at $25,000, will be awarded to the contest winner. The contest winner will meet with Media Mechanics for a planning session to discuss their business challenges, customer needs and goals for their Digital Marketing Prize Package. Following the planning session, Media Mechanics will develop a proposal/plan for discussion and approval. The plan will include an approach, a breakdown of costs, timing and some measures for success.

The Digital Marketing Prize Package is restricted to a maximum media buy of $10,000 in Canadian Dollars and is restricted to Digital Marketing Services which may include in whole or in part some of the following:

A New Website build services could include:

• A review of  current website inventory and content (if applicable)
• Research and Planning
• User Flows and Information Architecture
• Content Creation
• Design and Development
• Google Analytics and Base SEO set-up

Search Engine Optimization (SEO) – improve when and where your site shows up in search engine rankings. Services could include:

• A website audit
• Keyword and competitor research
• Development of an SEO Strategy and writing SEO optimized content
• Google Search Console & Bing Webmaster Tools setup
• Search Engine Submission of site pages and Keyword rank tracking
• A pre and post-review of the campaign

Search Engine Marketing (SEM)/Pay-per-Click (PPC) – an advertising campaign that shows on search engine results pages such as Google and Bing. Services could include:

• Competition and keyword research
• An optimized campaign account structure and bid strategy
• The creation of campaign ads
• Implementation in Google and/or Bing
• Active campaign management and reporting on campaign performance
• All media costs associated with PPC campaigns will be included

Provide assistance building your online Social Media presence. Services could include:

• Developing a strategy based on campaign goals
• A social media calendar for the period of the campaign
• Customized content for posts and tweets
• Management of your social networks as required, including Facebook, Twitter, Instagram or others
• Active campaign management and reporting on campaign performance
• Costs associated with promoted posts or paid advertising on social networks will be included

About Media Mechanics: Media Mechanics create engaging online experiences with measurable results. Through the integration of business goals and customer needs, we give audiences a reason to find, engage and promote a brand. Media Mechanics provide a suite of Digital Marketing services to companies worldwide, supporting clients and agency partners in Canada, the United States, the United Kingdom, Asia and Africa.